Creating A Cohesive Brand Voice For Dance Companies

What Is “Brand Voice” And Why It Matters

The definition of brand voice is the consistent way your brand speaks, on and offline. Having a cohesive brand voice makes your company consistently identifiable to your ideal audience and customers. Brand voice holds importance for dance companies and studios as you are not only selling classes, but also the community, environment, and identity. For example, a dance studio that offers recreational classes may emphasize energetic, inclusive, and creative content, whereas a ballet dance company may emphasize elegant and professional content. As a social media manager, I consider both brand voice and image. I identify the style in which my company is presenting themselves by considering brand colors, logos, fonts, and tone that is used in captions.

A Step-by-Step Guide To Define Your Brand Voice

• Identify Your Core Values
  • What do you stand for as a dance company or studio?
  • What is your mission statement?
• Know Your Audience
  • Who am I speaking to?
  • Are you focusing your content towards prospective students, parents, or professionals?
• Analyze Your Current Content
  • Look at your current content and identify what kind of content works the best and if they are consistent.
• Create Voice Guidelines
  • What are your dos and don’ts when considering how you communicate to your audience?
  • Your goal is to make sure you sound consistent.
• Consider Brand Image And Maintain Consistency
  • What colors and fonts are you prioritizing when publishing content, and is it consistent?
  • The same voice and image across platforms and content builds brand recognition.

Common Pitfalls With Brand Voice And How To Avoid Them

• Inconsistency across content and platforms > confuses your audience.
• Ignoring your audience’s language and tone > voice won’t resonate.
• Keyword stuffing > can hurt readability and ranking.
• Copying another brand’s voice > loses authenticity.
• Too generic language > fails to stand out.

Conclusion

Establishing a clear and cohesive brand voice is essential for building recognition, trust, and emotional connection with your audience. For dance companies and studios, your brand voice reflects your artistry, community, and mission. When your tone, visuals, and messaging stay consistent, you create a recognizable identity that draws in your ideal audience. By defining your core values, understanding who you’re speaking to, and maintaining consistency across platforms, your brand can communicate with authenticity and impact. Ultimately, a strong brand voice helps your dance organization stand out!