Turning Audience Insights Into Engaging Content

Top Performing Instagram Reels

Winter Gala 2024

I created this dynamic reel for the Western Michigan University Dance Department and the College of Fine Arts to drive awareness and ticket sales for their annual Winter Gala. The video captures performer energy, costume glimpses, and artistic highlights to generate excitement for the upcoming performances.

83.2% of views came from non-followers, showing strong reach. The reel attracted at least 5 new followers, indicating it successfully converted viewers into engaged followers.

Winter Gala 2025


Created for Western Michigan University Dance Department’s Annual Winter Gala, this reel is crafted to captivate and intrigue. I intentionally synced the dancer’s movement to the music while editing, the video offers a dynamic glimpse of the upcoming show. This sparks curiosity in the audience for what else the show may hold.

The Engagement rate (based on the amount of accounts reached) is 5.9%. The reach efficiency shows each account reached watched the reel about 1.7 times.

Dance Student Feature

This promotional reel was created for the Western Michigan University Dance Department and the College of Fine Arts to spotlight two dance students whose self-choreographed works were selected for the department’s Annual Winter Gala. As the department’s social media marketer, my goal was to capture the creative journey to emphasize student artistry and leadership within the program.

This reel also has an engagement rate of 5.9% which is well above the industry average for educational or arts-focused content (typically 2-4%).
Lexi Lund

Lexi Lund is a passionate and driven Digital Marketing & E-commerce major with a Bachelor of Fine Arts in Dance, currently pursuing a double major at Western Michigan University. Combining her creativity with business strategy, she specializes in social media management, content creation, and marketing strategy, with a focus on audience engagement and brand growth within the arts.